About Us

Welcome to Yasmine Couture

Yasmine Couture is more than just a fashion brand — it is a bridge between cultures. We bring the rich tradition and elegance of the Arab world to Europe, especially to Switzerland. Our goal is not only to speak to Arabs or North Africans, but also to inspire European communities to discover and appreciate the beauty of our culture and clothing.

Our Vision

At Yasmine Couture, we want everyone to have the opportunity to experience the artistry and style of our handcrafted garments. Our collections combine traditional designs with modern aesthetic accents and are made from high-quality fabrics. Each piece is unique and reflects the diversity and heritage of Arab culture.

The Founder

Behind Yasmine Couture stands Yasmin Jammal El-Baz — paralegal, author, and founder of Yasmine Couture and Maison Elbaz. I am half Lebanese and half Moroccan and grew up in Switzerland. For me, Abayas and Gandouras are far more than a business idea; they are the expression of an identity that unites Arab and Amazigh roots with Swiss culture. I reflect these influences in every creation, each one designed and prepared with heart and passion.

Our Mission

The Yasmine Couture team aims to share the beauty and craftsmanship of Arab clothing with the world and to promote cultural exchange. With every collection, we tell a story that transcends borders and brings people together.

Discover our collections and let yourself be enchanted by the elegance and uniqueness of Yasmine Couture. Experience tradition reimagined and wear a piece of our culture with pride.